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Web Frenzy Over T-Shirt

Something strange happened this week in Amazon.com's apparel section.

For a day or two, a black T-shirt featuring an image of three wolves baying at a full moon claimed the top slot at the online store's clothing bestseller list,, beating out the usual, unremarkable mix of Levi's 505 regular-fit jeans, Crocs clogs and Adidas running shoes.

One of the most important articles of clothing in the hipster's arsenal is the "ironic t-shirt." Over the past few days, one t-shirt in particular has hipsters salivating all over their skinny jeans.

We speak of the now infamous "three wolf moon t-shirt" featured on Amazon.com.

Why all the fanfare for this specific t-shirt when there are a zillion other equally cheesy t-shirts available on the Web?

Credit goes to a collection of hilariously in-depth and worshipful reviews featured on the mega-retailer's site.

The reviews, with tongues firmly in cheeks, speak of the t-shirts awesome powers. One reviewer writes that the shirt not only covers his girth, it also "attracts women."

Another fan writes that upon seeing the shirt, he dropped what he was doing and ordered it next day air. His only regret: Amazon.com doesn't offer same-day service.

According to BBC, sales of the cheesy item are up 2,300%. At this rate, we should expect to see an Old Navy version by next week.

Click now to

Three Wolf Moon T-Shirt,
Available in Various Sizes